Eau la la !

CHAPTER 1
Eau La la !

How do you feel, PERRIER®? Eiffel so French!

PERRIER® has indeed captivated the hearts of water enthusiasts around the world with its premium and distinctly French persona. Its adoption as the champagne of table waters in Great Britain marked the beginning of its international fame. Even before gaining recognition in Paris, PERRIER® had already won over foreign aficionados with its unique charm.

French icons like the Eiffel Tower, Edith Piaf, and the garçon de café have all played significant roles in showcasing the French essence of PERRIER®. These symbols of French culture have helped solidify the brand's image as fun, energetic, and daring – just like the lively can-can dance.

The Eiffel Tower, an iconic landmark of France, represents the country's elegance and grandeur. Its association with PERRIER® highlights the brand's aspiration to be a symbol of sophistication and style.

Edith Piaf, the legendary French singer, embodies the passion and emotion that PERRIER® seeks to evoke. Her timeless melodies resonate with the brand's commitment to creating memorable experiences.

The garçon de café, a quintessential figure in French cafes, adds a touch of charm and authenticity to the brand. This representation of French hospitality and service further enhances PERRIER®'s French identity.

Together, these French icons contribute to the perception that PERRIER® is as French as the can-can dance – a symbol of joy, liveliness, and audacity. The brand's premium persona and its ability to captivate foreign aficionados before gaining fame in Paris demonstrate its universal appeal and the allure of its French heritage.

So, whether you're sipping on PERRIER® in Great Britain, Paris, or any other corner of the world, you can experience the essence of French culture and indulge in the fun, energetic, and daring spirit that PERRIER® embodies. Cheers to the international allure of PERRIER® and its ability to transport us to the vibrant streets of France!

Eiffel Tower
The Eiffel Tower quenches its thirst reinforcing PERRIER's Made in France image.

Eau la la !
A twist on the classic French phrase oh la la by replacing the word oh with the French word for water.

CHAPTER 2
C’est l’art !

Take out your beret and a paintbrush – PERRIER® is known for its affinity for French artistes. Domergue, Savignac, Jean-Claude Forest are just a few of the great talents that left their mark on the iconic brand. Thanks to these creative geniuses, campaigns like PERRIER® C’EST FOU! (Perrier is Zany!) with French artist Bernard Villemot at the helm helped jet the sparkling water like a geyser to the number one brand in France. And it didn’t stop there – there were no limits for Perrier’s limited editions. L'Atlas, and Agnès B graced their designs on Perrier's bottles and cans adding a little zest à la française to the sparkling water's packaging –magnifique!

Villemot
The master of the poster behind the famous PERRIER® C’EST FOU! campaign

L'Atlas
The newest addition is the French street artist L’Atlas who showcased his exotic mandalas for PERRIER® in 2015.

Agnès B
French fashion designer Agnès B styled PERRIER’s line of drinks ready for the runway.

CHAPTER 3
Smash on the Court

Whether serving tennis balls or bubbles, Roland-Garros (French Tennis Open) and Perrier have been inseparable icons since 1978. Ever since, the ball has been in Perrier’s court in raising the brand’s French profile as tennis spectators and players each year find themselves greeted by Perrier's logo displayed on everything from drink coolers and the official’s chair, to players’ benches and parasols. This heightened presence made Perrier a smash on the court with fans in the stands and qualified it as a French Open icon with endorsements from the legendary John McEnroe.

Melting Campaign
2011s Melting campaign turned up the heat at Roland Garros (French Tennis Open).