The Source of Nature

CHAPTER 1
It’s Just Natural

The journey of PERRIER® begins deep within the earth, where the water is naturally carbonated and infused with minerals. As it rises to the surface, it gains its effervescence and unique character. This natural process is a testament to the purity and quality of PERRIER® water, making it a refreshing and invigorating choice for water enthusiasts around the world.

CHAPTER 2
Nature Sauvage

Lions and waterfalls and planets? Oh my! The untamed and awe-inspiring beauty of nature sauvage represents the raw and unpredictable forces that exist in the wildest of sources. PERRIER® embraces this wildness, encompassing all things extraordinary and untamed. From vibrant and whimsical cotton-mouthed dinosaurs to funky outer space voyages, PERRIER® captures the essence of the wild in all its forms.

One of the most iconic and unforgettable PERRIER® commercials that epitomizes this wild spirit is ""The Lion."" Directed by the renowned Jean-Paul Goude, this commercial made its roaring debut in 1990. It features a parched young woman engaged in a battle over a bottle of PERRIER® with an equally thirsty lion. The intensity and playfulness of the encounter captivated audiences and made ""The Lion"" a major hit for PERRIER®.

The lion
The main attraction for Perrier’s connection to the wild having won the Grand Prix at the Cannes International Advertising Festival in 1990.

Planets
This funky commercial for PERRIER® was directed by Ridley Scott. The Alien director featured planets jamming out to the James Brown hit Sex Machine.

Hot air balloon
The 2015 poster continued Perrier’s reverence for the powerful nature sauvage.